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FM20 challenges plastic packaging

Miles Jacobson, Studio Director of Sports Interactive, known for the Football Manager series, has challenged the entertainment industries – music, movies and games – to abandon their dependence on plastic packaging and adopt more sustainable packaging solutions.

FM2020 - Paper

The call comes as Sports Interactive has revealed that the latest release in its series, Football Manager 2020, will be the first to be distributed in more eco-friendly packaging.

“Due to the current climate emergency, we’ve decided that from here on we will distribute our games in the most environmentally friendly way that we possibly can,” says Jacobson. “To this end, we’ve worked with our colleagues at our publisher SEGA to develop an alternative style of packaging, replacing the old-style plastic case with a new carrier made of 100% recycled cardboard, printed with vegetable ink and sealed in 100% recyclable shrink-wrap. There’s no getting away from the fact that this new set-up is more expensive than traditional packaging – about 30% more expensive, in fact – but we believe this is a price worth paying. I would ask that anyone involved in the development, creation or production of plastic packaging in any of the entertainment industries should take a look at the many environmentally friendly options available to them, swallow the extra expense and make the switch.”

Source: Koch Media

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